International Marketing - India's Futuristic Approach

China and India are demographic giants which have become big economic powers before getting rich. Their rise in international trade has created two symmetric shocks, on the supply of manufactured goods and the demand of primary goods, contributing to a reversal in world relative prices. They have kept traditional specialisation in textiles but have developed new outward-oriented sectors linked to new technology. Foreign firms, through offshoring and outsourcing, have played a critical part in turning China into a global export platform for electronic products, and India into a global centre for ICT services. (Françoise Lemoine and Deniz Ünal-Kesenci, China and India in international trade: from laggards to leaders?)1

A couple of smart people are agreeing that WE ARE NOWHERE WHEN IT COMES TO CHINA. However, as usual we have the useless politicians who refuse to admit how far behind we are when it comes to China. Sadly, the discussion comes down to democracy vs China's system. I do agree that democracy is NOT TO BLAME however my view is that it is the WAY WE ARE PRACTICING DEMOCRACY IN INDIA.

There are many things where India lags behind and that are to be corrected if it is to go on the way of success. Doing Business 2010 in a series of annual reports investigate the regulations that enhance business activity and those that constrain it.2

In ease of doing business (rank) India-133 China-89

Trading across borders (rank) India-94 China-44

These are some of the examples where India needs to improve so the companies feel comfortable to work here in India.

Policies should be made as such that there should be more flow of Foreign Direct Investment (FDI) and FII.

These are some of the activities which the Government should perform so that India should go ahead of all nations.

1. http://www.cepii.fr/anglaisgraph/workpap/pdf/2007/wp07-19.pdf

2.http://www.doingbusiness.org/documents/fullreport/2010/DB10-full-report.pdf